Redesigning "Health Coaching" Website to Enhance User's Experience
Introduction
The Client “Cheryl Robinson”, a licensed clinical dietitian and health coach, approached us with a problem that her website was not meeting her needs and not reflective of her brand. We created a website design that Exactly reflected her brand and business, incorporated a content strategy to help potential clients find what they were looking for easily, and set up an email automation system. The new TurnWheel website provides a clear and structured approach to health coaching, starting with the eight domains of the wellness wheel. It is easy to update, attracts clients whose values align with hers, and ensures prompt communication.
Problem
Goal
Cheryl had been running her business for 7 years but never really taken an opportunity to create a website that was 100% her. She was ready for a website that accurately reflected the brand and business she had worked hard to build over many years. She wanted a website that was easy to update, so that adding new content would no longer feel overwhelming. The client wanted the website to attract more clients whose values aligned with hers, and she needed to set up email automation to send automatic emails when someone registered and bought a service.
Solution
We worked with Cheryl to redesign the “Turn Wheel” website, starting with the development of a content and design strategy that aligned with her business goals. We restructured the website to make it more user-friendly, organized, and reflective of the Turn Wheel brand. We used a clean, modern design that was easy to navigate, and we made it simple for Cheryl to update the website herself.
To attract more clients, we highlighted the unique value proposition of Turn Wheel, emphasizing the use of evidenced-based techniques to guide clients towards reaching their health goals. To address Cheryl’s email automation needs, we integrated an email marketing system into the website. Now, when someone registers on the website and buys a service, they automatically receive emails, making the process more efficient and professional
Services
Implementation
The team worked closely with the client throughout the development process, gathering feedback and making changes as needed to ensure that the website met the needs of the targetted audience of our client regardless of any errors and bugs.
Setup
Team
- 2 WordPress
- 1 Designer
- 1 QA
- 1 SEO
Process
- Agile
- 3 weeks Sprint
- Daily Standups
Technologies
- CMS
- Adobe illustrator
- Custom CSS
Result
The new “Turn Wheel (Health Coaching)” website accurately reflects Cheryl’s brand and business, making her feel proud of the business she’s built over several years. It’s easier for Cheryl to invite people to learn about how she can help them, and she is now getting more clients whose values align with hers. Since launching the redesigned website, Turn Wheel has seen a significant increase in website traffic, resulting in a larger client base. Cheryl can now focus on supporting her clients without the distraction of figuring out how to add new information to her website.
Review From Client
Cheryl Robinson
“Abdullah from Crecode was professional from beginning to end with gaining understanding of website design and requirements. He went above and beyond with making sure the final product was not just meeting but exceeding expectations. He is knowledgeable of many industries and the competitive environment with respect to website functionality. I highly recommend Abdullah and Crecode if you need to create a competitive website that will drive you more business.”
